
Some of you may be wondering why you’re not seeing the latest piece of Digg’s news-puzzle — the DiggBar — on Engadget. Let me explain.
If you’ve seen the tool in action, then you know that it appears to offer an easy way to read an article you might want to Digg by providing you with a dropdown toolbar and a shortened URL — all courtesy of digg.com. It’s certainly a super solution for making users aware of related stories on the site and generally keeping them in the Digg ecosystem… but that’s part of the problem.
In Digg’s efforts to keep you swimming in their stream, they completely obscure the original URL you’re supposed to be looking at. And no, not just the URL you follow from a particular Digg on their site — all the URLs you visit (via clicks) until you kill the bar. Additionally, if you’re browsing around a site under the bar itself and you kill it, it transports you back to the original URL you landed on, thus completely breaking continuity and making it almost impossible to know where you’ve actually browsed to.
Maybe that’s okay for users who aren’t really paying attention to where they’ve arrived or where they’re going while reading news — but we consider that information valuable, and don’t wish to obfuscate it.
In our opinion, the DiggBar takes Digg’s approach to news gathering and dissemination one step too far. By hijacking URLs, they complicate an end-user’s experience on our site, and from a publishing standpoint, we think it’s a step backwards to mask the content you’re visiting with shortened URLs from an unrelated site. See John Gruber’s excellent piece on this which gets a bit more technical, and this Search Engine Land post which gets really technical.
Ultimately, this is both a technical and philosophical decision. We believe that the work of content creators should be protected and treated as the unique product that it is, and that an end-user’s experience shouldn’t be tainted with a “catch-all” tool which diminishes context.
So here’s how our solution works: If you follow one of our links from Digg — and you have the DiggBar active on your account — it now redirects to our original URL. You’ll see the DiggBar for a moment, but ultimately end up at the original content you clicked on in the first place.
Which is how it’s supposed to work, mind you.



